The Age Curve, Ken Gronbach
"The core idea of this book is quite simple: Smaller generations buy less stuff; larger generations buy more stuff. When a large generation, such as the Boomers, leaves the market and is replaced by a smaller generation, such as Gen Xers, sales are going to drop. Please excuse the fact that I repeat this premise throughout my book, but I have found that people (executives, entrepreneurs, salespeople, marketers, advertisers, etc.) just don’t accept this clear-cut concept until you beat them over the head with it. My intention is to show how the simple idea of generational size applies to an ever-widening variety of areas and convince readers to recognize it, believe it, and, most important, put it to use" Ken Gronbach, The Age Curve
Tune in June 15, 2p-3p, as we discuss Why Generation Size Matters to Marketers
and to Everybody with a Stake in America’s Future. Anyone who is in business and will be for the next 20 years, should be hearing this compelling message and adapting to it.
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