Durban-born, Jason Russell, started his own business in 2008.
In the face of challenging economic indicators, Jason had a vision of a niche-market business – affordable, exotic, quality, jewellery sold through direct sales. He combined his passion for accounting with his artistic and creative flair (he is of Italian descent!) and created Cazabella Exotic Designer Jewellery.
Jason is passionate & a perfectionist, motivated to provide and grow a successful business that rides the economic downturn and flourishes against the odds. He recently participated in a private business forum, where Industry leaders met with the then MEC, now KZN Premier, Zweli Mkhize, to address the way forward for business in KZN.
Cazabella was established in June 2008, and currently nurtures a team of 132 sales staff and 15 sales outlets operating in KZN and Gauteng. Estimated turnover estimate in the current fiscal year is close on R5m.
The business model is based on direct sales with glossy visual catalogues to support the product.
Jason personally selects and designs each piece, using Swarovski crystal, cubic zirconias, and a carefully, hand-picked team of world class craftsmen to make each piece.
Jason believes that South African business environment offers one of the most productive and resilient economies with strong future prospects for entrepreneurs. He relies on the nurturing of long-term relationships & partnering and that in each business venture, both parties share the vision & passion to work hard and be successful.
www.cazabella.co.za
Ends.
