York, PA -- Tina Rudisill, President of the York advertising, marketing, and public relations agency Marketing Works, has published the article "Smart Marketing in a Sick Economy" in the April/May 2009 issue of Radiology Business Journal (RBJ), a leading magazine for radiology practice managers.
Marketing for radiology groups and other healthcare practices is a core specialty of Marketing Works.
Opening with a review of challenges that the healthcare sector, often thought to be among the most "recession resistant," faces in the current economy, Rudisill discusses effective responses for medical practices through public outreach programs urging patients not to neglect their healthcare.
She also cites research indicating that consumers, during recessionary times, remain receptive to marketing campaigns focused on good causes, such as public health initiatives. Additionally, the article summarizes the strategic and tactical elements of effective healthcare marketing programs.
Since many healthcare providers operate in an environment that is highly competitive in a strong economy and even more so during a recession, Rudisill also discusses strategies for competitive differentiation in the medical field, as well as the benefits of consulting with professional firms that have demonstrated healthcare marketing expertise.
In addition to appearing in print, the article is posted on the RBJ Web site at http://www.imagingcenterinstitute.com/
