The new marketing platform blends marketing content and a business planning engine with an online marketing project management system. Marketing teams and consultants use it to create solutions for common business marketing challenges, to manage marketing projects, to increase marketing expertise and to train their teams.
“The marketing function is often misunderstood, especially at the small to mid-size entity level,” said Jim Sagar, President and CEO of Moderandi Inc. “Good marketing execution is even more challenging. Many SMEs don’t have the resources or bandwidth to design the right marketing strategies to accomplish growth goals and execute effectively. We designed Growth Panel to deliver both.”
Marketers and consultants create plans and manage marketing projects in the SaaS. They can access marketing content for execution published in Word and Excel, and customize it with their own brand. Growth Panel users have the right to use all the marketing content under their own brand.
More than 500 marketers and companies and more than 50 consulting groups worldwide have purchased licenses to use Moderandi’s content under the previous Marketing M.O. brand. Now that content is housed in the Growth Panel application.
“Marketing consultants have been using our content from our previous offerings since 2006,” said Sagar. “Now we’ve integrated it into the Growth Panel online platform to make it a complete, customizable marketing management system.”
Growth Panel highlights include:
Marketing planning engine that allows users to create solutions for common business marketing challenges in three steps. Plans serve up recommendations and marketing content for execution of each step. The engine delivers over 30,000 possible plan results. Users can completely customize the results—both the language of the recommendations and the attached content for execution—generating an infinite number of possible plan results.
Online marketing project management module that allows users to create their own projects from scratch or import existing plans with all tasks and milestones created automatically. More detailed than Basecamp but simpler than Microsoft Project, Growth Panel enables users to schedule tasks, download marketing content for execution, upload and share completed exercises, view calendar activities, and collaborate with team members.
A marketing library that houses tools for executing tasks, and more than 1,400 pages of downloadable marketing content in 29 business subjects. Users can add their own expertise to the base content, add it to the platform, and customize exercises with their own logo, fonts and colors at the application level. The library also contains a stream of new content and links to external resources.
An online file cabinet that allows users to add their existing set of marketing tools to the platform and tag them by subject for access from the library.
Growth Panel is available in five versions:
• Preview version for evaluation prior to purchase
• Basic version for a single user
• Professional version for a team of four
• Enterprise versions for large user groups with co-branded and white-label options for partners and distributors.
Businesses and consultants can request a free Preview version anytime and view audio/video Growth Panel product demos and screenshots online.
About Moderandi Inc:
Moderandi Inc. delivers web-based applications, content and tools that help small to mid-size businesses with revenue planning, growth strategy and marketing execution. Growth Panel is a web-based marketing platform that blends marketing content with project management for intelligent marketing management. Marketing M.O. promotes marketing process and delivers free marketing how-to articles and tips.
jsagar (at) growthpanel (dot) com
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Moderandi Inc. delivers web-based applications, content and tools that help small to mid-size businesses with revenue planning, growth strategy and marketing execution. Growth Panel is a web-based marketing platform for intelligent marketing management.