Marketing Donut’s customer service expert Derek Williams says the current recession has some excellent conditions for starting a new venture. He cites falling costs and cheaper credit as distinct advantages, as well as the fact that competitors may be busy downsizing or simply riding out the recession.
“I think many salespeople have stopped selling because they don't think they're going to get a sale,” he says.
Marketing Donut covers all aspects of small business sales and marketing, from developing a marketing strategy and branding the business, right through to specific ways to improve your sales negotiation and customer service. The site has articles, online video, podcasts, toolkits and resources on literally thousands of common small business sales and marketing issues.
Since it launched earlier this year, Marketing Donut has fast developed a following among small business owners and managers who like its no-nonsense approach and practical advice that’s relevant to real business situations.
The Marketing Donut is at www.marketingdonut.co.uk
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