Bulk Mobile Messaging as a prerequisite marketing tool for enterprises

PRLog (Press Release) - Jun 09, 2009 -
Continuous technological updations have changed not only our lifestyle but also our work style. Transformation of mobile and cellular technology has lead to the use of Bulk sms as a preferred choice by enterprises, especially for marketing purpose. Large target audience and mass campaigning have become a necessity for business these days, hence a new concept has emerged called the Bulk Messaging. Bulk SMS gateway is a system with which organizations/ institutions enables themselves for sending or receiving large volumes of SMS by using bulk mobile messaging solutions. An important thing to be focused is the number of characters used in a SMS need to be restricted to 160.The Bulk messaging service follows a specific channel with particular bandwidth limitation. The message senders can also receive delivery reports for the sent SMS. The most useful feature of this service is that a single SMS can be forwarded to a large number of people at a single point of time. Minimum number of recipient is 1 and can be increased to a large volume of numbers. Each and every user will be having a unique sender identification tag generated and the sender while sending Bulk SMS uses the same ID brand.

Bulk text messaging basically refers to an advertising medium where the organizations send single promotional information to many individuals at the same time.  Many reputed companies are making use of enterprise mobile messaging for promoting their product because of its low cost nature. The advantages of Bulk messaging services are cost effectiveness, time saving, instant delivery of messages and instant measurable response for the sent SMS from the recipients. Thus SMS marketing provides a sure shot method for reaching a wide base of clients; more and more companies are using this method to reach out to their client base as it can be delivered without any geographical boundaries with guaranteed delivery to the recipients. Another advantage of using SMS as a medium of marketing is that chances of remembering SMS are higher than remembering an email and also that reach of short messaging service is very wide spread.  By using a bulk sms gateway, users can deliver bulk sms’s worldwide quickly, cheaply and reliably for running competitions and marketing campaigns, sending notifications to employees, notifying customers of deals, promotions and events etc.

There is lot of potential which will enable a continued growth of Text messaging and will provide a platform upon which further new technologies will be able to stretch their arms. No organisation or a brand can afford to be left behind in the rapidly evolving market place. The use of bulk sms is the best and the quickest way to reach your customers.

ValueFirst Messaging Private Limited provides bulk SMS service solutions for large, medium and small enterprises. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. The mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with mobile operators and a clear focus on SMS mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset.

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