with its band of star-performing products and its customized 27-foot Airstream, “The
VuBAR.” At each stop, Vu fans will flock to this swank skin care bar for a most luxurious
off-road experience: a taste of Votre Vu’s effective and upscale French skin care
formulations and unique beauty beverage, SnapDragon.
“We’re going to take the VuBAR across the country, allowing people to connect with our
lovemark brand,” states CEO and Founder Harold Zimmerman, the man behind the wheel
of Votre Vu and its gleaming VuBAR. “Walk in to the VuBAR and walk out in love. That’s
the plan.”
Chicago got the premiere peek at this retro-nouveau marketing mobile in late April when
the VuBAR camped out on North Michigan Avenue for four days. And according to plan,
the passersby just couldn’t pass by Votre Vu’s luxurious products. “After a long, Chicago
winter, people couldn’t wait to hear about our botanically based moisturizers, serums, and
vitamin-enriched oils,” states Zimmerman.
While the full itinerary has yet to be set, The VuBAR will be rolling into the following cities
between now and this fall: Boston; Columbus, OH; Dallas; Denver; Hartford, CN; Houston;
Las Vegas; Los Angeles; Miami; Traverse City, MI; Minneapolis;
Nashville; New York City; Philadelphia;
Savannah, GA; Seattle; Sioux Falls, SD; Toledo; and Washington, DC.
Striving for a star-studded effect, Zimmerman mapped out the VuBAR’s exterior blueprints
to include a red carpet, theatre roping, jazzy awning, and come-hither music. Inside,
VuBAR echoes “I Dream of Jeannie’s”
area and two bar pods that can accommodate up to 12 lucky people for product sampling.
“The VuBAR is a grassroots pitch to encourage people to change their outlook and join us as brand ambassadors – but without the hard sell,” explains Zimmerman. “Just try it. Love it. Spread the buzz. And get paid.” At every city stop, the VuBAR will hook up prospective
customers and consultants with members of Vu’s national sales force and corporate
executives. Don’t miss the VuBAR if it tours through your town. You won’t need a ticket…
just skin to get in!
Caption: Votre Vu’s first make-over: transforming the former Apprentice Airstream used
by Gene Simmons and Kodak into this piece of gleaming glamour, the VuBAR.
For more information about Votre Vu products or business opportunity contact:
Heather Wolgamott, Votre Vu Brand Ambassador
vvskincare@gmail.com
www.bestfaceforward-
www.votrevu.com/
