Balloon Man is set to release My Poppy Heart w/ Sunset Connect, the digital record company at Sunset

PR Log (Press Release) – Jun 07, 2009 – Sunset Connect, the digital only record label st Sunset sets up the My Poppy Heart release set to hit all digital retail outlets on June 9th!

We have never quite heard from Balloon Man on a full length CD and yet after many years of making music, the new My Poppy Heart CD is the next release at Sunset Connect, dropped this month, the band's brand new album holds up rather nicely to the modern day listener. The band's members and participants haven't exactly been doing nothing as they work only during the “full moon” time of the month” have a seventeen (17) song full length CD coming out at Sunset on June 9th. Balloon Man’s debut album, finds the band as able as ever to continue to make club style dance music, and offering the most organically produced album made in a long time.

More so than on Sunset Connect, My Poppy Heart’s seventeen songs emphasize the overall feeling of the of the band's sound—and the ,main tracks are fast becoming some of the most transcendent dance music to hit clubs and to be streamed online in many years. The beauty of this 17 song CD is how much it flows endlessly from beginning to the end. Mike Rat's musicianship is prominent and flows perfect, getting through to the main single "Crave" (the fourth track and first single) which is a throwback to the Festival Club days in Manchester. The drumming and programming grabs you in more often than usual, and the music is always complementing the programmed beats with the live playing.

"Crave" is a great song to dance and rock to and could possibly be one of Balloon Man’s best pop singles. It's hard to deny Balloon Man’s amazing bass leads and the song's hook-laden chorus is what makes it the first single being serviced to radio this week. Balloon Man then manages to keep the tempo high for the entire 17 song album, and could be one of the digital only record labels top signings and releases of the year.  Balloon Man's textured synth patches wash blend perfectly in the song in motions, while the band’s drumming and programming drive the CD with demanding, anxious rhythms. Rat's voice, which is one of the most soothing and strong vocals that easily carries great melodies, while the guitar work, leaves no rhythmic gaps combining the bands melodic basslines.
The aptly titled "My Poppy Heart" CD, pulls out all the stops and gives listeners a ton of value with 17 songs on the entire album. Balloon man uses the programmed beats at with multi-tracked vocals creating a flow of soaring melodies from song to song. The band's new focus on songwriting occasionally reveals themselves in songs like the main single on the CD (“Crave”), which features backing vocals from Julie Rat.

As a whole, My Poppy Heart is a solid effort from a brand new club and dance band that is really turning heads even before the street day. Don Lichterman, the head of the digital only record label, Sunset Connect says that “Balloon Man has managed to collectively bring together a consistently flowing set of songs that somehow ended up being 17 songs. The album tells a story and the production was done their way. Buying 17 songs for standard retail prices should be great for consumer purchasing, but most of all, this band has v=created more buzz than I have seen with any band that has been signed to the label.” My Poppy Heart is already proving that Balloon Man has a major following with sales of merchandise already happening for the band. And, the band has thousands of plays and streams at Revebnation.

Sunset Connect / Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.