Marketing Mix Models
Read more here: http://www.themarketinganalysts.com/
THE MARKETING ANALYSTS develop predictive Marketing Mix Models (MMM) that evaluate the effectiveness of your marketing mix (product, price, promotion, and place) and other marketing activities and identify optimal budget allocation strategies. Once developed, a Marketing Mix Model for your company will provide actionable recommendations that can improve your ROI and allow you to make better, more powerful marketing decisions.
For best results, we require three years of historic marketing data that includes information about sales volume and marketing campaigns. Most companies already have this data available in their data warehouse. Once your model is developed, various “what if” scenarios can be run to help you evaluate different alternative strategies.
As CEO’s demand more information on Marketing ROI, marketing mix models are gaining popularity particularly in the Consumer Packaged Goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering Marketing Mix Models as an integral part of their marketing planning.
For additional information on how Marketing Mix Models can improve your marketing strategy, please visit http://www.themarketinganalysts.com/
