Denise McGill Releases E-book on Writing Catalog and Web Product Descriptions

PR Log (Press Release) – Jun 06, 2009 – Denise McGill, a freelance business writer, has just released a 24-page e-book on creating catalog and web product descriptions for business. “Every business owner needs to know how to write product descriptions in a clear, concise manner and to generate sales,” says McGill.  "If descriptions aren’t fresh and engaging, you increase the risk of having your catalog tossed in the trash or having customers click out of your website."

Her new e-book, Bring Catalog and Web Product Descriptions to Life, takes a fun, inspiration-filled look at writing catalog and web product descriptions. Whether a company has a few items to sell or several hundreds, this booklet will provide articles, tips, brainstorming ideas, catalog samples and word lists to keep the creative juices flowing.

In this competitive market, product descriptions must be understandable to everyone and provide the “benefits” as well as the “features” of the product. Providing all the necessary information a consumer needs before purchasing a product creates a lasting relationship between the consumer and merchandiser.  

Learn more about Bring Catalog and Web Product Descriptions to Life at McGill Copywriting – http://mcgillcopywriting.com/e-book_products  The e-book is reasonably priced at $19.99.