Survivorbility provided a climactic end to a day long launch event for Virgin Media with a motivational seminar culminating in a dramatic glass walk. The seminar was part of the launch of "Mission: Possible", a nine month charity fundraising campaign across the entire Virgin Group to celebrate the fact that Virgin Money has taken over the sponsorship of the London Marathon. Survivorbility’
The launch was attended by one hundred top executives from Virgin Media. Survivorbility sourced red glass especially for the event to reinforce Virgin’s well known red brand, producing a striking path of broken glass for the attendees to walk across. In the build up to the glass walk, Martyn Helliwell gave a motivational talk about self-belief and the power to overcome fear in order to achieve extraordinary goals. As the “Mission: Possible” fund raising campaign is all about doing everything possible to raise money – not just running in the London Marathon – the message was very well received. Volunteers from the audience were shown how to break arrows on their throats, bend steel bars break solid wooden boards by harnessing the power of self-belief and focussing it into an amazing physical feat.
All attendees walked across the six foot stretches of broken glass. "Glass walking can be a hugely transformative experience,"
