The company, which started as a traditional brick-and-mortar human resources consulting firm, has realized tremendous growth since moving to a web-based platform in 2006 through three main avenues: private-labeled partnership programs, white-labeled partnership programs, and affiliate programs.
“It's been an interesting and fast journey,” Pires explained. “We recognized...there's 6 million small and mid-sized businesses out there, how are you going to go out and reach all of them? That's a tough hill to climb. So what we recognized was...there was an opportunity...to look at channel distributions. And we said, there's a one to many opportunity here where if we can develop partnerships that have access to a greater base of small and midsized businesses, and we could deliver our product through those partnerships, there's an opportunity for us to gain access to a much bigger pool than we'd be able to gain directly.”
This opportunity has turned into major success with two significant white-label partnerships, thirty-five private-label partnerships, and dozens of affiliates. And the numbers keep growing.
“We're continuously adding new programs and seeking relationships that create value for the stakeholders. Our goal is to have another 25 private label programs in place by Q2 of 2010, and look to continue to do the things necessary to support continued, rapid growth over the next several years,” says Pires.
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