PXP Direct Marketing introduces the Next Generation Marketing for Hotels & Resorts in Greece

PR Log (Press Release) – Jun 04, 2009 – PXP Direct Marketing specializes in the Hospitality, Healthcare and Real Estate industry, offering comprehensive and complete Direct and Internet marketing solutions for Hotels and Resorts.   The PXP Direct Marketing designs a comprehensive marketing campaigns that include:

- Database Marketing for customer segmentation and targeting
- Personalized Direct Mail via highly personalized marketing collateral
- Email Marketing that is measurable and effective
- Personalized Web Pages (PURLs) that increase response and conversion rate for both the Direct Mail and Email Marketing
- Internet Marketing using SEO techniques, PPC campaigns and social media marketing

PXP Direct Marketing through its sister company in USA, has recently engaged in the support of e-commerce activities of two Marriott hotels in Florida USA.  The support activities cover:

- Website content optimization and SEO
- Competitive analysis
- PPC keyword selection and optimization
- Travel web sites positioning
- Online reputation analysis and management


Visit the PXP Direct Marketing website at http://www.directmarketers.gr