WithTank
Creative Cape Town, in its short existence has certainly fulfilled on one of its major objectives - that of building, nurturing and showcasing the proactive creative milieu in central Cape Town. Its quarterly networking meetings, monthly newsletters, strategic partnerships with forefront events like the African Centre’s Infecting The City, the Cape Town Jazz festival, the Design Indaba and their assistance in bringing the prestigious Loeries to the city, has measurably helped raise the Cape Town creative community’s profile both nationally and internationally.
Taking their objectives further and understanding the need for an accessible and affordable virtual platform that reaches out to the entire creative community they have partnered with Tank to enable the creative community further. Tank’s innovative software allows anyone to build, maintain and market their web site themselves, with limited effort, lower costs and little previous web knowledge: perfect for the creative community. It effectively smashes one of the major barriers to entry that has restricted many smaller collectives and individuals in showcasing their talents to a global audience.
Furthermore the idea is to connect the members of the greater Creative Cape Town community with a unique interactive map, showcasing the incredible diversity and creative activation that is taking place across the mother city: including architecture, advertising and communication, media, jewellery, fashion, crafts, visual arts and photography, the heritage, music, electronica, performance and film sectors. Offering countless possibilities for creative cross fertilisation, collaborative projects, or just simple sourcing, it will be an exciting new resource, not just for the creative community, but for the general Cape Town community at large.
“Tank, might be the quickest and easiest way to set up a website that we've ever seen.” www.enterprisenation.com
Tank, themselves a young innovative internet start up that truly reflect that creative freshness that Creative Cape Town represents, set up about building an application which was easier to create yet still great to look at, shattering all the myths about building and maintaining your own online presence. The groundbreaking technology, stylish architecture, striking design principles and effortless usability has earned them praise internationally.
"There are lots of online site building apps out there. Many of them are ancient, horrible to work with, and produce poor results. Which is why it’s refreshing to see that Tank is different." www.webworkerdaily.com
From inception the team from Tank set about tackling the web presence business from left-field, creating an alternative model that is as startling in its simplicity as it is as thought provoking as the artists it attracts. Tank is experiencing a phenomenal take up from a wide selection of some of Cape Town most dynamic artists and designers, who appreciate the sleek understated design tools and simple functionality, that foregrounds the content and not the site.
Award winning photographer Pieter Hugo, iconoclastic artist Brett Murray, Idiosyncratic textile illustrator Skinny Laminx, stylish fashion designer Alexandra Höjer, culturally conscious hip hop record label Pioneer Unit and organic market cum cultural swap meet that is Neighbourgoods Market are just a sampling of the creatives and eclectics that have chosen Tank as their online vehicle. Tank celebrates diversity and diverts from the mass market to create unique platforms that positions the content at the vanguard of whatever field is represented.
To continue on this path of celebrating creativity and nurturing new talent Tank is partnering with Creative Cape Town to offer all organisation and individuals working in the creative knowledge economy in the Creative Cape Town geographical area, from Woodstock to Sea Point, free interactive map placement, the first years free domain registration and the first month site fees when they sign up to either a basic or premium plan.
Find out more about the map: http://creativecapetown.withtank.com/
Creative Cape Town nurtures and facilitates, Tank empowers, the map initiative puts the community firmly in context, and combined they give the Cape Town creative knowledge economy the tools, the platform, the freedom - to develop, explore and most importantly the opportunity to create.
Creative Cape Town is a programme of the Cape Town Partnership, a non profit aimed at managing and developing the Cape Town central city.
www.creativecapetown.net
Tank is a clean, simple & fun way to build a website.
www.withtank.com
