Announcing A New Business And Financial Communication Newsletter

June 3, 2009 - PRLog -- Freelance corporate writer Richard Ketchen has launched a free e-newsletter loaded with valuable and practical advice to improve business and financial communications. The e-newsletter, “Exchanges,” draws on Ketchen’s more than 20 years of experience turning ideas and information into persuasive and engaging copy for industry-leading companies throughout North America.

“My goal,” says Ketchen, “is to help writers, marketers and communicators better inform and persuade their audiences. My newsletter delivers ideas for adding more meaning and impact by using the right structure and tone, eliminating jargon and writing simply, among other tactics.”

An all-round guide to better business and financial communication, Exchanges includes tips and tactics for case studies, annual reports, proposals, brochures, websites, business plans, white papers and much more.

“Most business and financial writing sounds too much like writing,” Ketchen maintains. “The trick is to make the writing disappear by writing simply and using a more conversational style. That way, your story or message stands a better chance of not only being read but also of creating interest and being remembered.”

Richard Ketchen obtained a Certified General Accountants designation before becoming a professional writer. His financial know-how and business savvy have been used in award-winning annual reports and websites and have assisted international companies and entrepreneurs seeking to achieve their visions.

To subscribe to the free e-newsletter, visit http://www.richardketchen.com/enewsletter.html.

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Richard Ketchen is a corporate writer who helps clients turn ideas and information into copy that persuades, informs and engages audiences. Writing services include annual reports, white papers, websites, brochures and a host of other materials.