Mobile Billboard Universal
The centerpiece of the cause marketing campaign was a mobile billboard ad featuring a teenage girl asking, “Which movie studios will cause me to smoke this summer,” and intend to force Hollywood to admit there's something wrong with images of casual smoking in summer movies.
The American Medical Association Alliance partnered with Atomic More Sales to map strategic routes around the Hollywood area to raise awareness for the non-profit’s message of the persuasive and dangerous effect of smoking by Hollywood actors lighting up in movies on young audiences.
The non-profit’s viewed Atomic More Sales’ mobile billboard as an extremely creative execution to reach an often hard to catch group of decision-makers without emptying their marketing budget coffers. The mobile billboard ad created an incredible buzz on the streets of Los Angeles and Hollywood and had Media and PR hits with television press coverage on ABC 7 News http://abclocal.go.com/
About Atomic More Sales
Atomic More Sales http://www.atomicmoresales.com provides value added marketing strategy to businesses, showing businesses how to increase sales and revenues. They will find and develop value and benefits for your company’s products and services. They tie in the appropriate value marketing strategy to your target audience, using their cost-effective marketing advertising products.
Available in the following areas: Los Angeles / Orange County / Riverside and San Bernardino Counties / San Diego / San Francisco / Sacramento.
