Ocean Spray CEO on the Company’s $1.9 Billion Secret Formula in ExecDigital.com's Latest Issue

June 2, 2009 - PRLog -- CEOs are commonly faced with the challenges of growth, innovation, revenue, and more often than not, politics. This was certainly the case for Randy Papadellis, CEO of Ocean Spray, when he was made CEO of the famous Cranberry juice brand in 2003 as the fourth CEO in four years. Papadellis talks to ExecDigital.com (www.execdigital.com) in the June issue about getting the company’s approximately 800 growers on the same page as the Board of Directors, averting a sale to Pepsi and stumbling upon the concept behind Craisins.

Quotes from the article:

•   Randy Papadellis on his role as Chief Alignment Officer: “When I came in as CEO, I sat down with the board and I said, ‘I know how this picture finishes. We’re going to write a different ending to this picture. The first thing we are going to do is we are going to get alignment on exactly what our growers want.”
•   Randy Papadellis on complacency: “I have always lived with the mantra: ‘If it ain’t broke, break it. Complacency is the biggest risk of any successful business.”
•   Randy Papadellis on making Craisins a household name: “We had them out as snacks in a bowl during a meeting and saw people were just popping them into their mouths. So we asked the question what if we reposition them as a healthy, dried fruit snack. And the rest is history.”
•   Randy Papadellis on avoiding food poisoning: “If you’re ever at a restaurant where you think you might get food poisoning, if you drink a glass of cranberry juice before you eat the meal, there is very little chance of you getting food poisoning.”

In The Creative Economy, writer Martin Slofstra explores if this breakthrough concept will come to define the future of business and job growth. Some experts say there is a shift taking place and it’s taking the form of the elimination of routine-based jobs to the arrival of creativity-based occupations. While it’s a divisive issue among various countries, one thing is certain: The Creative Economy bodes well for job creation and economic recovery.

In other business news, ExecDigital.com features:

•   Learn to Love Discounting: Best selling author Andrew Sobel shares his tips on how embracing discounts can turn regular business relationships into long and prosperous ones.  
•   The CEO’s Guide to Geneva: ExecDigital.com knows that time is of essence when on a business trip, which is why writer Sarah Wolfe gives CEOs a four-hour guide to must-see attractions and the restaurants where you can savor it all.

The Bentley Continental Flying Spur Speed, the Rolls Royce Phantom, the Lincoln Town Car, and the Mercedes Benz Maybach take the wheel as the best chauffeur cars in ExecDigital.com’s signature car piece, while extreme adventures – think jumping out of planes military style or deep-sea fishing for sharks – are at the center of this month’s After Hours.

Additional lifestyle features:

•   Summer Power Suits: Find out which suits can keep you cool this summer, with designs by Brunello Cucinelli, Hugo Boss, Brooks Brothers and more.
•   Vacations that Give Back: Discover the latest trend in executive vacations – a concept called “voluntourism,” where you can give back to the local communities you visit without compromising on luxury.
•   Summer Exercise Secrets: Get fit for summer with these calorie-reducing, all-body workouts.

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About ExecDigital.com

ExecDigital.com is a pioneering digital media site exploring business and lifestyle issues facing top executives, with both daily, intelligent news, as well as rich and entertaining monthly content via Exec Digital Magazine. ExecDigital.com meets a previously unmet demand for busy, top-level executives, who can find pertinent business news, lifestyle articles, exclusive interviews, and digital tools and resources all in one place. In just two short years, Exec Digital has offices in Boston, San Diego, Toronto and Norwich, UK, while continuing to build one of the largest global marketplaces for B2B executives.

Entrepreneur Glen White founded ExecDigital.com in January 2007.