Former Tennis Pro & Entrepreneur Serves up Tennis in his own Fashion

June 2, 2009 - PRLog -- My Tennis Fashion (MTF) is a unique concept that has been created to address and channel the constantly evolving, fresh and fast-paced lifestyle and trends of tennis and tennis fashion to all of its fans.  Founder,  tennis pro and tennis teacher Richard Henry explained,

“The vision of MTF is to have a website that showcases the latest trends in the tennis branding and clothing industry both on and off the court, and eventually develop an online store for manufacturers to continue building those brands and movements.”

He continued, “I had the idea while at the U.S. Open 2 years ago.  I noticed how all of these major brands had booths were setting up at biggest tennis event in the world and realized there was a definite need for a platform to join together the style, trends, on and off-court events that make tennis so irresistible.”

The lifestyle that encompasses the sport of tennis is a rare kick of polished, luxurious, hip and vivacious-a trendsetter in the realm of sports.  The tennis stars of today attract attention for more than their serve-landing endorsements, sidelining as entertainers, influencing music and generating mass appeal for their appearances and performances.

I suppose you could deduce that the tennis of today is equivalent to entertainment on the broadest of spectrums.  Tennis has never been more fashionable or represented as many luxury brands across the globe.  

MTF propelled its comprehensive tennis knowledgebase to life via its expertly designed website, http://www.mytennisfashion.com this month to serve as a multi-faceted tool for friends, fans, entrepreneurs and more.

The goal of MTF is to bring tennis fashion and all that surrounds it to center court. Complete with the most updated news, videos, images, press and brand information, MTF proves a matchless source for the sizzling information those in love with tennis crave.  To keep the history of the sport alive and provide a full spectrum of the lifestyle, MTF also likes to peek into the past for some vintage tennis fashion looks and news from time to time.

From the early days of Rene Lacoste, to Angre Agassi with his denim jeans and fluorescent tennis shoes, a multitude of brands have now caused the game of tennis to be heralded into the limelight of mainstream obsession.  

With each advancing year, tennis fashion has amplified its visibility with much help and thanks to the prowess of Roger Federer, Rafael Nadal, Venus and Serena Williams and others. Every time a player graces the court at international tennis tournaments, their trendy attire continues to drive the sales of the sport as well as other luxury fashion industry giants.

MTF is in place to incite to the hottest trends in the tennis industry, find out what the latest gossip is on the tour and offer a guide to what products are new in the industry and where to find these products.  Tennis has very much evolved into a world community that entices those involved and leaves them with a thirst for more, and MTF is aligning itself to provide the information, brands and lifestyle those in the world of tennis crave.  Experience mytennisfashion.com today to become and contribute to the force and feeling that is tennis.

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MTF was brought to existence to channel the ever changing world of tennis fashion and lifestyle to all of its fans. Our goal is to make tennis fashion and all that surrounds it our center court. From the most recent news, videos, images and brand information to some glimpses into the past for some vintage fashion looks, we are your number one source for tennis fashion news.

From the early days of Rene Lacoste, to Angre Agassi with his denim jeans and fluorescent tennis shoes, a multitude of brands have now caused the game of tennis to be heralded into the limelight of mainstream.