PRLog (Press Release) -
Jun 02, 2009 -
JGlamour has announced a new service via their forums (http://forums.jglamour.com)
to allow customers to ask for advice related to makeup products and their application. JGlamour has hired Professional Makeup Artists who were trained in locations such as the "London School of Beauty & Make-up and who have industry experience such as bridal, photo shoots and on-set makeup. JGlamour Head of Marketing said "We were very excited to have Professional Makeup Artists join our company, it has added a new dimension which competitors such as StrawberryNet do not have. Our makeup artists have already designed lines of brushes and are now available to advise customers. We decided on the forum approach due to its more open nature which is easy to adapt to market trends, there are obviously thousands of websites providing advice but generally none have qualified artists available".
Only time will tell if this new approach succeeds, however companies such as MAC Cosmetics, Bobbi Brown and Sephora are successfully employing makeup arists in this capacity so there is an industry trend to move towards professional advisors. A company that employs professional advisors will give a customer more confidence that they are purchasing official products, in an industry where there are many counterfeit products this can be invalable.
