Benchmark Email
Long Beach, CA, May 29, 2009 – Benchmark Email, a leading, award-winning email marketing service, has integrated Google Analytics into its array of email campaign tools. The new feature, activated with the click of a button, gives customers a detailed picture of what happens from the point when a recipient clicks on a link in an email, including which pages they visited on each sender's Website.
“Many email marketers are more than happy to analyze their stats, but Google Analytics brings things to a whole other level,” says Curt Keller, CEO of Benchmark Email. “When you combine Google Analytics and Benchmark Email, you get the entire picture of where recipients go after they click on a link in your email. This includes which pages they visited, what they've shown interest in and whether or not they made a purchase originating from your email marketing campaign.”
When Google Analytics is combined with email marketing software, it lets the sender track the path of each customer on a Website. This means that email marketers can easily see whether their email campaigns are working, and if customers are being funneled to the right place. Senders can even see if customers abandon their shopping carts, if they follow a natural path to checkout, or even which pages are problems when a group of recipients reach a certain point and fail to go forward.
Benchmark Email's Google Analytics setting can be activated in the first step of the email campaign process. Email marketers can check a box to activate the feature, and start viewing their stats immediately. After each campaign, senders can measure how much they spent on email marketing, how many customers made purchases, and get an accurate, easy to understand picture of their return on investment.
Benchmark Email
Benchmark Email, founded in 2003 by Benchmark Internet Group in Long Beach, is now one of the leading providers of permission-based email marketing services. The completely Web-based email service was created to give customers more tools for less money, and features affordable plans, no contracts, and a 30-day free trial that lets customers use all the site's features before making a commitment to the service.
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