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Is Media Advertising Seeing Huge Dollar Signs By Seeing Inside Your Home?
Just when paid media advertising has hit an all time loss in revenue, the Cable TV industry has brought new lifeblood to their own profitability that will leave the radio and newspaper companies fading away broke and into oblivion. Or, at least that is how Comcast Executive Gerard Kunkel portrayed it in a reporter’s interview during the 2007 Digital Living Room Conference.
Reporter Chris Albrecht wrote in 2007 that Kunkel openly stated to him and another attendee that, “the Cable Company is experimenting with different camera technologies built into devices so it can know who’s in your living room.” Kunkel went on to state on the record that… “The system wouldn’t be based on facial recognition, so there wouldn’t be a picture of you on file. Instead, it would distinguish between different members of your household by recognizing body forms.”
The Driving Force behind it all….
Ever since this technology was developed, advertisers have pressured the cable companies to determine where to best spend their advertising dollars. Before now, the Cable Company could not determine which brand soda can someone was drinking. They couldn't clearly read the brand of potato chip being munched. But that has all changed in the last few years with the creation of High Definition Television or HDTV.
To read the entire story, go to:
http://www.westvirginianews.blogspot.com/
Photo:
http://www.prlog.org/
