Independent research commissioned by Intel has revealed that this service will meet many of the software purchasing challenges faced by UK SMBs. 71% say there’s a lack of free, independent guidance which makes buying software confusing and 80% want one convenient site where they can browse and download software.
The launch of Intel BX in the UK, as well as Germany and France, follows the success of the US version of the site. Launched a year ago, it has already attracted a million visitors and represents a great resource for US-based SMBs, as well as a valuable channel to market for software vendors of all sizes.
“This launch represents an exciting development for Intel and for European SMBs. Intel BX : http://ibx.intel.co.uk provides users with a unique IT resource to learn about, evaluate and buy software. It is also great for the ISV community – providing a channel to market for some of the small and highly innovative software companies who might otherwise struggle to get their products in front of such a broad audience,” said Wolfgang Petersen, Director, Developer Relations Division, Intel EMEA.
The number of software applications available in the UK store at launch is 250, with 50 participating ISVs. A full list of ISVs can be found http://ibx.intel.co.uk/
“In today’s economy, the goal for corporates of any size is to maximize efficiency and save money. We appreciate the business model of the Intel Business Exchange, offering a centralised repository of software coupled with the value-add service of on-the-spot information required for purchasing decisions,” said Michael Helander, Vice President Sales & Marketing, Lavasoft. “We’re excited to join this new channel and reach new customers.”
“CyberLink is a leading software company in digital multimedia software, so it’s great to be working with Intel, another market leader,” said Alice H. Chang, CEO of CyberLink Corp. “We are glad to be part of the Intel Business Exchange and benefit from taking our flagship software products, PowerDVD, PowerDirector, DVD Suite and more, to an even wider audience.”
Intel has worked with Avangate for the creation of the online store. Wolfgang Petersen commented: “From day one, Avangate has excelled in building this service. The team’s insight, flexibility and commitment have proven invaluable to the successful creation of three Intel Business Exchange sites across Europe. Avangate will continue to play a critical role in the success of this initiative in the future.”
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