Digital Magazine Software
3D Issue have released a new feature to their digital magazine production software that allows publishers to record each action of their digital readers and have those actions posted to the clients confidential free and market validated google analytics account.
Wouldn’t it be great if you could get inside the head of every single one of your readers/clients/
We can pretty much assume that a reader is not going to read every single article with as much enthusiasm as they read their favorites and their regular pieces. And as you know every single reader is different as is every edition of your publication. Wouldn’t it be fantastic though if you could be a ‘fly on the wall’ when they were reading the publication and see exactly what they focused on. Knowing what makes your readers tick, makes your company tick. After all if you didn’t know this you wouldn’t be in business. How can you possibly acquire more information?
As far-fetched and perhaps forward as this may sound this is exactly what is available to you now through the introduction of Google’s Event Tracking, a feature 3D Issue has been able to incorporate into their digital magazine software...and it’s available to you now.
3D Issue provides a software solution to your online digital publication processes. Setting them ahead in the market by providing a one-time purchase software, 3D Issue allows you to publish all of your company’s publications under one license. Now with Event Tracking packaged along with their many other features, the sky seems to be the limit for publishers using their software. You are given the ability to be one-step ahead of your competitors and one-step ahead of your readers.
How is this possible?
Tying Google’s Event Tracking along with your online digital publication you are allowed to follow the actions of every single reader online. The market validated statistical reports are sent directly to your Google analytics account free of charge (see here how to set one up). All you have to do is enter your Google analytics account ID into 3D Issue’s software when prompted and that is it...sit back and wait for the stats to speak for themselves.
So you might ask what good is this to me, what would I be able to discover about my clients? Have a look at some of the information below that you can now easily record:
o Where your readers are logging in from
o How long they spend reading your magazines
o Total number of readers per issue
o Percentage of new readers per issue
o Percentage of repeat readers per issue
o How many times readers zoom in on each page
o Average number of pages read per visit
o Which pages the reader skipped to
o Which pages the reader zoomed in on
o Which audio files the reader played
o Which video files the reader played
o Which flash movies the reader played
o Which websites the reader visited
o What comments the reader forwarded
o What addresses the reader sent emails to
o What keywords the reader searched for
o How often the reader used thumbnail navigation
o How many readers used the exit button
o How many readers skipped to other editions
o How many readers altered the settings
o What pages the readers printed
o What articles in the contents menu the reader clicked on
o From which page the reader initiated the send to friend feature
o We have a video on the tutorials page that will demonstrate how this works.
In an industry that is so saturated with competition and substitutive products ’Event Tracking’ gives you the power to be one step ahead, be that ’fly on the wall’ and find out what your readers are interested in, see what makes them tick when they are reading your publication. This will provide you with knowledge and knowledge, they say, is power and this can be no more evident than in the publishing market.
I’m not a techie, how easy is it?
Very easy in fact! 3D Issue has designed their software to be used by anybody and everybody. Their extremely easy-to-use interface has transferred into the cooperation with Google Event Tracking as you can see below. If you have not already purchased 3D Issue’s software and want to try this out then you can download their fully functional trial version at the following URL:
http://www.3dissue.com/
Try it for yourself
Photo:
http://www.prlog.org/
