Total Sports Asia (TSA) has successfully secured exclusive media rights for the French Football Ligue 1 for distribution into selected South East Asian markets.
A deal was reached between TSA with Canal+ Events, owners of the international audiovisual rights for the Ligue 1.
The deal runs from the 2009/10 season for four years, ending with the 2012/13.
Total Sports Asia will market rights in Thailand, Indonesia, Timor Leste, The Philippines, Malaysia, Brunei, Cambodia, Laos and Vietnam.
Pierre Lelong, Media Director of Canal+ Events stated: “Canal+ Events is pleased to develop distribution of the French League with TSA in South East Asia; Asia is part of the worldwide strategy to strengthen the international exposure of Ligue 1 by securing broadcast partners.”
Senior Vice President for Media at Total Sports Asia, Julian Jackson said: “We have worked long and hard to get the rights to the Ligue 1 as we believe that it is a league which has so much potential – especially because of the quality players that ply their trade in France, as well as the fact it is broadcast in High Definition, giving it a major advantage over many similar leagues.”
Jackson added: “Over the years, TSA’s strength has been our ability to build brands and establishing them in the eyes of broadcasters, consumers, sponsors, ISPs and mobile platforms alike. The Ligue 1 is one such brand that we firmly believe will gain prominence in the region over the coming years.”
For the French Football League (LFP) and Canal+ Events, working with a local agency in South East Asia, with a strong marketing base in the region, is a guarantee of a mid-term successful development.
About Canal+ Events: CANAL+ EVENTS is the French events and media rights distribution arm of CANAL+ in charge of selling the international broadcast rights for the Ligue 1, for Olympique de Marseille own products (TV Channel and Friendly matches), for French Basketball Championship. CANAL+
About Total Sports Asia: TSA is Asia’s leading independent full-service sports marketing, management and consulting company, specializing in media rights distribution, sports TV production, sponsorship and events management.
TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion, Italy and UEFA EURO Champion, Spain for the FIFA World Cup 2010 Qualification. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia.
TSA operates out of seven regional offices located in Bangkok, Shanghai, Beijing, Mumbai, Delhi, and Tokyo and is head-quartered in Kuala Lumpur. For more information, visit www.TotalSportsAsia.com.
