ONLINE DEALER AUCTIONS OF AMERICA (www.odaalive.com)
Wholesale and retail buyers and sellers of automobiles, boats, RVs, motorcycles ATVs can find exactly what they are looking for – or something totally unexpected, thanks to a potent blend of auction-based e-commerce and sophisticated communications software.
The site, created by two pioneering automotive veterans, features dealer-to-dealer live auctions broadcast on the internet. Because the public is limited to purchasing but not selling vehicles, ODAA avoids the congestion that dogs e-Bay or other high-profile auction sites. In fact, notes Ward, ODAA caters to experienced dealers and discerning customers with fees and services that challenge e-Bay’s dominance in the automotive auction space.
Owing to popular response, the privately owned Tampa concern anticipates similar auction channels for farm equipment and other large commercial infrastructure vehicles.
Acting as a portal for every type of inventory surplus -- from bank repossessions to luxury vehicle close outs -- ODAA's product breadth allows business customers to manage inventories more efficiently. Fastidious shoppers can match their preferences against an inexhaustible inventory drawn from dealers all over the country.
"We have had a very substantial response from Europe and Canada to the offerings on our Power Sports platform," notes co-founder Dave Ward, "and we anticipate an equally impressive turnout on the automotive site once we raise the curtain to international buyers."
A 37-year veteran of Chrysler and Ford Motor Credit, Ward brainstormed ODAA with co-founder Sam Cowan, a long-time auto aftermarket product specialist. "Watching internet broadcasts of physical auctions," Ward recalls. "it became obvious you could do an online virtual auction that catered to the trade only. The live piece didn't matter."
ODAA buyers complete the sales directly with the dealers. "We provide the platform for determining price," confirms Ward. ODAA is not involved in the final transaction. "We guarantee the vehicle delivered to the buyer is as described on our site or we will buy it back!"
Since launch, ODAA has forged some impressive alliances with key technology providers. The result is backbone of the nation's first virtual live auction for vehicular transport. Auction Management Solutions’ patented software creates the emotional atmosphere of a live auction in a totally virtual setting.
Through a partnership with Verizon, ODAA can migrate whole dealer inventories onto its site. Using a special data-based equipped Verizon cell phone, dealers may photograph any vehicle, enter the VIN number and other select information, and then instantaneously produce a vehicle report that is directly uploaded onto the dealers' store location on the ODAA site.. Here, dealers can post a vehicle to the public at a specific price. They can host a public auction or a dealer to dealer auction.
"The two-tier choice -- listing or auctioning to either the public or other dealers -- gives dealers flexibility,"
Dealers can set the auction floor for a rapid sale. Or they can use recent real-time transactions of like vehicles to set their floor price more precisely than using Kelly or Edmonds alone."
Dealers can match customer orders against a nationwide network of dealer inventories,
They can sponsor an online store to sell parts, accessories, clothing, or any related aftermarket products. Adding links to the store from the dealer website will enhance breadth of product and extend dealers’ online brand.
Check out these highlights http://www.odaaauction.com
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