Older Workers Fall Behind in Social Media Utilization

PRLog (Press Release) - May 28, 2009 -
"We're seeing over-forty's losing their jobs and under-forty's Linking-in and Tweeting, both in record numbers. These trends are related, and not everybody sees that,” noted Social Network Wizard founder Will Pemble.

Social Network Wizard (www.SocialNetworkWizard.com) sets up and manages user accounts for clients on leading social networks, and provides social network training and career coaching to over-forty workers.  Pemble insists, "Grown-ups - people over forty - are under served by the social networks," says Pemble. "And that's costing them their jobs, and their homes, and that's what we've set out to change."

Social networking sites, like most new technologies, can be intimidating to people used to doing things differently. Through a simple website, live phone consultations,  and focused career coaching and training, Social Network Wizard can remove the intimidation factor and position over-forty workers to compete - and win - in today's job market.    


Older workers bring experience and wisdom to the workplace, usually at higher costs than younger workers. Employers in today's flagging economy often use present-day indicators to gauge professional qualifications. Personal Branding has become a key indicator of an employee's value; Social Network Wizard removes the intimidation and increases uptake by users over forty. Fees for services are reasonable and affordable by all job seekers while ensuring long-term personal branding and relevance in the marketplace.

Pemble insists that, "Social networking is now the official language of business. And, with my 46th birthday just around the corner, it's great  to be helping my contemporaries compete and win in these tough times." Social Network Wizard is a Personal Branding service that creates and manages accounts for professionals on social networking sites, including Facebook, Linkedin, Twitter, Digg, and Skype.