Red Lion Interactive has announced that it has secured a distribution agreement with Nitho, a developer of video game accessories based in Italy and one of the most recognized names in the European game market.
Nitho was launched in 2004 and has since become Italy’s leading developer of game accessories. Since its inception the company has grown into one of the most successful and respected brand names in the peripheral niche throughout Europe.
Nitho’s goal is to establish a position within the US market and has decided to utilize the service of Red Lion Interactive, the industries leading distributor of video game accessories.
Tim North, Nitho’s Vice President of Sales and Marketing in the US, states: “As we studied the market prior to launch we have discovered that Red Lion offers us the best opportunity to reach retailers and, ultimately, the consumer.” Continued North: “Red Lion’s distribution channels are well established and its sales and marketing staff have the industry experience and knowledge that we need to secure a foothold in the industry.”
Nitho plans to launch its first products into the US market starting in June with its release of the Essentials 20 kit for Nintendo® DSi™. For more information on Nitho and its line of products visit http://www.nitho.com or call (888) 338-3379 (email: sales-usa@nitho.com)
About Red Lion Interactive
Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™
