Hield Bros Lambswool Sateen cloth, interior of HM The Queen's Bentley
After confirmation from Court Officials that the Queen does not sit on leather, Bentley Motors commissioned a search party charged with the task of finding a suitable British textile manufacturer of fine cloth, which led them to Hield Bros. The car is a one-off design, conceived by a Bentley-led consortium of British motor industry manufacturers and suppliers, and was created with input from Her Majesty The Queen, His Royal Highness The Duke of Edinburgh and Her Majesty's Head Chauffeur.
Hield was established in 1922 during the reign of His Majesty King George V of the United Kingdom, a year which saw the British Empire at its largest ever, covering one-quarter of the world's population. The company was founded by entrepreneurs David and Hugh Hield as Hield Brothers in Yorkshire, England as a manufacturer of fine worsted fabrics. Based in Briggella Mills, Bradford, the company quickly gained a reputation for manufacturing fine quality cloth. After noticing the lack of vertically-integrated clothiers within the United Kingdom, Hield began to use its knowledge of fine cloth to produce its own suits.
In 2004, the company opened its first boutique on Savile Row, London, with the aim of providing customers with both ready-to-wear and made-to-measure suits. In 2005, a second boutique opened in Lowndes Street, Knightsbridge, London. This was followed in 2006 by a shop in the distinguished flagship Daimaru department store in the Shinsabaishi district of Osaka in Japan. The year 2007 heralded the opening of the stand-alone Hield store on a corner of the famed Nagahori Dori and Mido Suji crossing, which has been described by many as a British embassy in Osaka.
Hield's range of products includes cloth for both apparel and furniture, suits, shirts, neckties, knitwear, scarves and throws, shoes, luggage, furnishings and accessories. Hield's suits and jackets are made using all the various qualities and patterns of its cloth, which is manufactured in-house in Hield's illustrious mill (factory), Briggella Mills.
Hield has centred on maintaining the spirit and values of Great Britain by producing goods which are handmade in England to the very standards set by British clothiers of the past, focusing on both luxury and durability. Forbes magazine lists a Hield suit as one of seven greatest objects money can buy.
The Hield ready-to-wear suit is cut in the same mould as the suits that came out of England in the Victorian Age, but the classic silhouette has been updated and made using Hield's lightweight super wool fabrics with horsehair linings. Hield’s two standard models; a full three-button with side vents and a two-button athletic-fit, both maintain the traditional contoured silhouette, though with a slightly relaxed waist for comfort. Hield has also reined in the typically broad English shoulder.
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