Anne Maria Guard - Media director at Base One
Ann-Maria Guard has been appointed as Media Director, Planner and Buyer for West London B2B Specialist agency, Base One Group. This is a key role in the company and will enhance the agency’s capabilities in providing a fully integrated service to its clients.
A-M, as she is fondly known to her clients and business colleagues, has over fourteen years experience working on integrated campaigns for agencies such as AMV/BBDO, Worth Communications and Chemistry Communications and has created an enviable reputation for her capabilities in the market. Her integrated planning and buying approach helped secure the Computing Magazine Technology Campaign of the Year award 2006 and 2007 and become a finalist for six consecutive years.
A-M brings a fully integrated planning approach across all media platforms and continents, and will provide Base One with a significant media resource and capability that will greatly assist the company’s clients in planning and purchasing the right media at the right time and at the right price.
Richard Bush, Managing Director at Base One said, “Until now we have relied on working with media independents, but their business models are based on volume and in B2B budgets are smaller and require greater levels of creativity. A-M brings to Base One a media planning and buying expertise that will enable us to make the most of the new media platforms being developed by online publishers and networks”.
Bush added, “The internet has totally changed the scope and importance of structured media planning and buying – online media is now vital to the make up and success of integrated campaigns. The planning and buying function is a critical element in this, ensuring full integration with search and social media strategies, which have become so critical to the measurable success of campaigns.”
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