Brookhaven Signs with Fintura for its On-demand Marketing Solution

May 28, 2009 - PRLog -- Fintura Corporation, a product management outsourcing company, announced today that it has signed a services agreement with Brookhaven Bank to provide its new marketing solution – Fintura OnDemand(SM).  

Fintura OnDemand is an integrated suite of marketing and management capabilities that help financial institutions grow new relationships, expand franchise connections and optimize performance through a convenient SaaS platform.  

Brookhaven Bank will utilize Fintura’s on-demand marketing platform to build the business case rationale and execute targeted marketing initiatives to grow new customer account relationships and track the performance of each marketing initiative on the back-end for future enhancements.

“We are excited to partner with Fintura to help us achieve our growth and new account marketing objectives,” said Jane Skelton, EVP and CFO of Brookhaven Bank.  “As with many community financial institutions, we continuously look for ways to utilize technology and leverage industry expertise to better compete in the marketplace; Fintura provides both through its on-demand servicing platform.”  

“Adding Brookhaven Bank to Fintura OnDemand demonstrates the value of providing institutions with both the tools and business process know-how to overcome some of the challenges we all face as marketers,” said Fred J. Grigsby III, Chief Marketing Officer of Fintura.  “We look forward to helping Brookhaven Bank capture incremental market share as well as achieve its overall marketing objectives.”

About Fintura
Fintura is a product management outsourcing company that offers financial institutions a more competitive edge by providing turnkey solutions to expand their product portfolios and improve profitability.  Fintura focuses on a data-driven approach to managing marketing and portfolio management activities through its software platform Fintura OnDemand.  Fintura is privately held and is based in Atlanta, Georgia.  More information about Fintura is located at www.fintura.com.  

About Brookhaven Bank
Brookhaven Bank is a $100 million asset full service community bank located in Atlanta, Ga.  With innovative products and business services such as the high interest ELITE.CHECKING account and remote deposit capture, Brookhaven Bank offers technology and choices that are competitive with larger banks.  Brookhaven Bank, which opened in August of 2007, has two locations and serves individuals and small to medium size businesses.  For more information about Brookhaven Bank please visit www.brookhavenbank.com.