Montgomery’s small business owners face the daunting task of delivering their message during a time when the response rates of conventional advertising mediums are rapidly dwindling. Consider these facts:
1. 78% of advertisers say that TV advertising has become less effective during the past two years according to the Association of National Advertisers.
2. Dr. Lynella Grant states “Response rates to Yellow Page advertising are declining. There’s no getting around it, fewer people use them every year.”
3. And according to Harwood, “Fewer daily newspapers are sold today than in 1960 despite a 50 percent increase in the U.S. population”.
To thrive (or even to survive), Montgomery’s small business owners are forced to rethink their advertising strategies for today’s changing marketplace. One Montgomery Alabama business, Rolling Impressions (http://www.rolling-
Todd Knight, the manager for Rolling Impressions of Montgomery AL, explains the advertising effectiveness of company’s mobile billboard advertising truck. “It’s really common sense”, said Knight. “The number of television and radio stations in Montgomery creates a fragmented market. As such, for an advertiser to reach a broad market, he’d have to advertise on many stations simultaneously, which is generally not cost-effective. To make things worse, readership of newspapers and yellow pages have become abysmal not only in Montgomery, but nationwide.”
“Our solution simply works. Numerous studies show that today’s consumers spend 80% of their day outside of their homes. And that’s exactly when they see Rolling Impressions’
Knight continued, “And it’s not just that we’re there when the consumer goes to work, goes to dinner, or goes shopping. It’s this high visibility combined with the impactful nature of the medium itself that makes mobile billboards effective. Think about it. When a ten-foot, backlit, moving billboard drives up next to your car while playing “Dancing Queen”, aren’t you going to turn your head to look? Of course! And that’s the common sense behind how mobile billboard advertising breaks through the clutter of today’s advertising marketplace.”
Many Montgomery-area business seem to agree. According to Todd Knight, “We are over 90% sold out to a clientele that ranges from some of Montgomery’ largest businesses to many who are homebased. The common denominator, however, is their desire to find a cost-effective method of generating new customers in a time when ‘what used to work’ simply no longer does.”
About Rolling Impressions. Rolling Impressions of Montgomery AL operates Montgomery’ only mobile billboard advertising truck.
http://www.Rolling-
http://www.MontgomeryBillboardTruck.com
http://www.ColumbusBillboardTruck.com
