The mobile web market is experiencing enormous growth from Iphone, Blackberry and Android users. These devices present unique challenges for content providers who must deal with differing screen size and browser capabilities.
Companies that have made extensive investments in search engine rankings find it unacceptable to add a second web address to support mobile users. The problem is compounded by the fact that each revision of mobile phone software creates another potential client incompatibility.
Websites trying to deal with consistent content for multiple browsers and mobile devices are faced with creating nearly unlimited copies to accommodate the growing list of devices.
"Trying to support 20 different mobile phones, each with several software revisions has become a nightmare" says Tony Holland -VP of Web Operations for Global One Media.
Enter aiCache Mobile.
To solve this problem aiCache has released a mobile product that allows the grouping of user-agent strings (the mobile device identifier included in each request) into families based on capabilities.
aiCache can reference the global directory of mobile device capabilities found at http://wurfl.sourceforge.net to group devices into a small number of manageable families based on device capability.
Websites using aiCache mobile can deliver content that is formatted specifically for the end user without changing address.
The same web address will display perfectly on a desktop computer using Internet explorer and an Iphone using mobile Safari.
When combined with the high speed custom content caching inherent in aiCache, these capabilities solve a huge headache for web administrators.
Now customers of popular web sites can receive content that is easy to navigate and meets the requirements of their mobile devices without sacrificing the richer capabilities found in desktop browsers.
This is a real no brainer for web admins looking to provide a standard level of service across their customer base.
aiCache can be installed without interrupting the ongoing operations of large media sites making the solution easy to test and deploy. aiCache mobile feature set is included for users of aiCache Cloud on Amazon Web Services. http://aicache.com/
