Visitors to the site will find a completely upgraded “web 2.0” experience, including powerful new navigation, supersized product photography and interactive social/community tools. The website artfully combines the very serious business of helmetry and related safety information with the incomparable beauty of the sport.
“We wanted to offer more than just aesthetic improvements. We wanted to enhance the overall customer experience, incorporating progressive technology that helps equestrian athletes quickly find information that applies to them,” said Shay Timms, CEO of Troxel.
The site’s interactive navigation schema lets visitors quickly compare products and find what they are looking for. And for those who would like a bit more help, an improved Helmet Advisor will help narrow the choices. Troxel’s customers now have more control to find the information they need.
The new website was designed by Teneleven Interactive (http://www.1011i.com), an Internet marketing agency based in San Diego, CA.
“We feel our website now truly reflects our mission, values and goals," said Timms. “We look forward to announcing exclusive web extras available in the coming months. http://www.troxelhelmets.com.
Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.
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TENELEVEN Interactive, a web design and Internet marketing company, specializes in web site development, email marketing, search engine marketing and optimization, and advertising online.