“Today’s economic challenges are forcing businesses to make tough choices about marketing and public relations services. But if they stop marketing, their competition may pass them by. c21 understands these business dilemmas and created five communications solutions that can be used alone or as part of an integrated marketing public relations program, including BeHeardSM, Direct DialogueSM , Media Relations Tackle BoxSM, Marketing Dashboard: Plan on a PageSM and c21Com AuditSM. Each solution allows businesses to stay focused on their operations and use c21’s integrated and measurable creative communications to increase sales,” said Sharon Goldmacher, president - c21.
A detailed description of c21’s new products follows:
BeHeardSM – c21’s media training program prepares business professionals and company spokespeople to deliver effective messaging and powerful presentations, as well as navigate stressful crisis scenarios. Customized to the client’s needs and industry, the training includes onsite spokesperson analysis, recorded video and audio drills, tips and more, to prepare experienced and novice spokespeople to ‘be heard’ via every communications opportunity.
Direct DialogueSM – c21’s proprietary, end-to-end e-mail marketing solution provides clients with comprehensive, measurable results to increase exposure and sales to targeted, opted-in customers as well as media.
Media Relations Tackle BoxSM – allows clients to tackle media relations with a customized template program. Perfect for a franchise owner or multi-location business or nonprofit, this ready-set-go kit provides every tool needed to build buzz through traditional, online and social media channels. Providing well written AP style templates, distribution timelines, and media relations best practices, Media Relations Tackle Box saves time and money, while simultaneously increasing the opportunities for positive PR results. c21 also provides on-site training to put the Tackle Box tools to use.
Marketing Dashboard: Plan on a PageSM – eliminates the 40-page marketing plan that often sits on a shelf when complete. Dashboard:
c21Com AuditSM – analyzes the strength of a company’s brand through qualitative review of traditional and online marketing materials, including research with end-users. Following the audit, c21 provides the client with steps to strengthen or maintain the brand mark across all media.
“Our experience serving clients has shown that smart, cost-effective marketing is vital to businesses during economic downturns,” said Goldmacher. “All companies – large and small –
must be selective about where they focus their marketing dollars. That’s why we offer a range of flexible, customizable products that can help marketers define – and achieve – their goals and objectives.”
To learn more about communications 21 or to request a capabilities packet featuring its new products, call 1-404-814-1330 or visit www.c21pr.com.
Contact information:
Marlena Reed
mreed@c21pr.com
404.814.1330
