ACRA WILL INTEGRATE TEXT MESSAGING INTO SUMMER MARKETING CAMPAIGN
Aspen’s Chamber Resort Association text will give specials and updates via text
Aspen, CO— The Aspen Chamber Resort Association will use Qittle’s SMS solutions as part of its summer marketing campaign.
A key element of ACRA’s overall marketing campaign, the Aspen Summer Pass offers visitors, who book a minimum of two nights lodging, exceptional resort-wide discounts, including various deals on arts and cultural events, outdoor adventures, dining, nightlife, shopping and pampering. Many hotels, restaurants, retailers and cultural organizations will also be offering 50 percent off Wednesdays throughout the summer.
Qittle will provide its text message capabilities to the campaign in order to give patrons an easy way to view the town’s ongoing summer specials.
“We are excited about integrating a mobile campaign into our summer marketing program. With the Aspen Summer Pass promotion, the mobile campaign will provide easy and quick access to the current deals that are being offered throughout Aspen this summer,” said Julia Theisen, VP Sales and Marketing.
Tourists and locals can text PASS to 32075 and will have access to a list of businesses and specials participating in the summer promotion through a link delivered to their phone.
The text messages will use Qittle’s Qmobi service in order to format ACRA’s website to mobile devices, providing easier viewing for consumers who opt in.
Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, and Cost Cutters.
If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com
