A screen shot of Prom Royalty's unique online dress register
In the next two months thousands of teenage girls will attend school proms up and down the UK. While many independent retailers keep records of the prom dresses they sell to these girls, in most areas girls at the same school buy from a number of different retailers which creates a risk of duplication. The result: each year some girls find their grand entrance drawing attention for the wrong reasons, when they arrive at prom wearing the same dress as a classmate.
Recognising the need for a new solution, exclusive prom dress label Prom Royalty (http://www.promroyalty.com/
As the only retailer of their own exclusive designs, Prom Royalty realised they would be able to offer a unique online register system. Customers purchasing a prom dress from www.promroyalty.com can register it online and have the peace of mind of knowing that the retailer won’t sell that same dress to anyone else who tells the site that they are attending the same prom.
Having launched the register earlier this year, Prom Royalty has been pleased with the reaction of customers. “The response has been great” says Ward “it’s a really special occasion for our customers, and we are glad to offer a level of service that they and their parents really value”.
Further info:
Based on an American tradition which began in the 1950s, the concept of the school prom has become increasingly popular with UK teens. The concept first began to emerge in the UK around a decade ago fuelled by a plethora American films and TV shows, before it was picked up by the government and sold to schools as a method of incentivising students to work hard for their GCSEs.
Prom Royalty launched in the UK in February 2009 and is the UK’s most exclusive prom dress label. Their gorgeously girly website features a range of stunning prom dresses, ball gowns and evening dresses in a variety of styles and colours. See the dress register here: http://www.promroyalty.com/
Prom Royalty have made a video to promote their unique register in which two girls (wearing identical prom dresses) have a food fight (see http://www.promroyalty.com/
Photo:
http://www.prlog.org/
