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Strategic Advertising Research with Predictive Marketing Analytics

A countless number of companies, services and products will fail this year, not because of poor quality but because they are poorly promoted. Our advertisement testing research evaluates each of your concepts and then reveals the optimal design.

FOR IMMEDIATE RELEASE

 
Advertising Research that Maximizes Marketing ROI
Advertising Research that Maximizes Marketing ROI
PRLog (Press Release) - May 24, 2009 -
Perfecting Advertisement Design With Predictive Marketing
http://www.themarketinganalysts.com/en/pages/advertising-concept-test/

A countless number of companies, services and products will fail this year, not because of poor quality but because they poorly promoted.  In many cases, consumers won’t know where to find these products or understand the usefulness they provide because a good promotional strategy was never developed.  How can a company know if a big investment in an advertising campaign will achieve its objectives?

Advertising is still one of the most effective promotional strategies.  Unfortunately, for many companies it doesn’t payback.  To ensure your success, THE MARKETING ANALYSTS offers advertising concept testing for the web that uses technology that predicts success.

What is Predictive Response Technology?
Our advertisement testing research works by evaluating each of your concepts and then reveals the optimal ad design (headline, theme, offer, placement, color, size, etc.) that will produce the best return on your campaign investment.
Our research procedure is based on proprietary software that allows us to rapidly, accurately and efficiently identify the right advertisement design that will to optimize your ROI

The Pitfalls of Advertising Research – TOMA, Focus Groups, etc.
Most advertising firms don’t even conduct real advertising research.  Even among the “large advertising” companies, only a few conduct statistically valid, “share of mind” or “TOMA” Top of Mind research.  While these methods can offer interesting insights, they have significant weaknesses.  For instance, neither method accounts for experiences that occur under the real life conditions of time limitations and competitive pressures.  Generally, these research methods are only useful after a campaign has been launched and aren’t designed to provide future.

A few advertising firms may also conduct “focus groups” and “interviews” that provide qualitative data.  While the comments may be interesting, they can be misleading if respondents aren’t chosen wisely.

Predictive Ad Research / Ad Design Analysis
Our testing takes place under real world conditions and identifies the optimal advertising response stimuli.  As a result, our method is clearly superior inexpensive and can be conducted quickly and inexpensively.  For additional information, please visit http://www.themarketinganalysts.com/en/pages/advertising-...


About Us
THE MARKETING ANALYSTS is a world class Marketing firm that offers a variety of business services that include marketing research, web design and Search optimization and professional language translation services.  
Our experienced employees include respected Marketing Ph. D's, accomplished Marketing Managers, skilled Computer Scientists, established Economists and talented Financial Analysts and exceptional language translation professionals.

Analytical Marketing Research and Predictive Data Mining
Our team of research professionals has more than 60 years of experience in applying quantitative marketing research, developing marketing mix models, conducting predictive marketing research and developing strategic plans.  

THE MARKETING ANALYSTS is a pioneer in proven, leading edge marketing research processes that involveanalytical marketing research, advanced sales forecasting methods, predictive customer churn and customer retention, market basket analysis, marketing mix models, conjoint analysis, customer segmentation, and predictive data mining.

Web Design & Search Optimization
Whether you are located in Dallas, Texas or Frankfurt, Germany, THE MARKETING ANALYSTS provides the best web design, web hosting, search engine optimization, search engine ranking and search engine placement services on the Internet today.

Professional Translation & Localization Services
No matter where you do business you can be assured that THE MARKETING ANALYSTS can handle all of your translation, proofing and interpreting needs.  Our team of experienced translators are located in offices around the world and specialize in Financial, Legal, Medical and Marketing.  We guarantee our results and your satisfaction.
Corporate Headquarters: Dallas, Texas
eMail: info@themarketinganalysts.com
web: http://www.themarketinganalysts.com
Phone: 682-234-3309

Photo:
http://www.prlog.org/10242920/1

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THE MARKETING ANALYSTS offers a variety of business services that include marketing research, web design and Search optimization and professional language translation services.

Our experienced employees include respected Marketing Ph. D's, accomplished Marketing Managers, skilled Computer Scientists, established Economists and talented Financial Analysts and exceptional language translation professionals.

Professional Translation & Localization Services
No matter where you do business you can be assured that THE MARKETING ANALYSTS can handle all of your translation, proofing and interpreting needs. Our team of experienced translators are located in offices around the world and specialize in Financial, Legal, Medical and Marketing. We guarantee our results and your satisfaction.
Corporate Headquarters: Dallas, Texas
eMail: info@themarketinganalysts.com
web: http://www.themarketinganalysts.com
Phone: 682-234-3309

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Source:themarketinganalysts.com
Phone:(682) 234-3309
Address:575 NE Loop 820 Suite 1138
:Dallas, Texas
Zip:76053
City/Town:Dallas
State/Province:Texas
Country:United States
Industry:Advertising, Marketing, Business
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Last Updated:May 24, 2009
Shortcut:http://prlog.org/10242920
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