Toyota has proven to be a leader in the fuel efficient car category, with many US consumers considering a Toyota vehicle if the Cash for Clunkers bill is passed into law. Toyota has done an excellent job of maintaining top of mind awareness with consumers searching for a more fuel efficient car.
A new website dedicated to providing information on the proposed bill has collected data which suggests that Toyota cars are among the most desired fuel efficient cars on the market. Toyota has an extended line of fuel efficient cars, the most popular being the Prius, which earns about 48 MPG/city and 45 MPG/highway.
If the Cash for Clunkers bill is signed into law this summer, it could mean big money for Toyota dealerships across the country. The top five favored brands in order of interest are Honda, Toyota, Ford, Chevy and Hyundai. The bill is expected to move about 1 million new, fuel efficient cars.
The Cash for Clunkers bill would allow consumers driving old vehicles to receive a voucher for up to $4,500 to put towards a new, more fuel efficient vehicle. The bill would help improve environmental conditions and position the US to be less dependent on
foreign oil.
According to the proposal, consumers would get a $3,500 voucher if they trade in a car that gets less than 18 mpg for a new car with mileage of at least 22 mpg. Vouchers of $4,500 would be awarded if the new car gets at least 10 mpg more than the old. MPG information for all Toyota models is available at http://www.cashforclunkersfacts.com/
More information on the new bill is available at http://www.cashforclunkersfacts.com
Media Contact:
Carrie Valentine
Pasch Consulting Group
732.450.8200
