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Moeben Arm Sleeves Featured On The Biggest Loser

New fitness accessory created by world-famous ultra-marathon runner Shannon Farar-Griefer featured on contestants of NBC’s hit show

FOR IMMEDIATE RELEASE

PRLog (Press Release) - May 23, 2009 -
Hidden Hills, CA,  NBC’s hit weight loss show The Biggest Loser featured Moeben fitness sleeves on May 5, 2009 show.
Moeben CEO Shannon Farar-Griefer, a world-famous ultra-marathon runner, former ESPN2 fitness model and Slimfast spokesperson, knows a thing or two about fitness and competition, she was the first woman to complete the rigorous double Badwater ultra-marathon (292 miles on foot!). “As an ultra-marathon runner and fitness trainer who has overcome hurdles myself, I truly enjoy watching such amazing transformations of body, mind and spirit. These contestants are an inspiration.”
Moeben fitness sleeves feature a patented pocket (great for ipod, snacks or phone) for hands-free convenience, are stylish, easy to store, and take athletes from hot to cold and back again effortlessly. Griefer should know, as the double Badwater ultra-marathon winds through some of the most severe terrain and weather conditions, she has more than road-tested Moeben sleeves.  
“We are honored that the inspirational contestants of The Biggest Loser wear Moeben sleeves. The strength, determination and attitude shown by each and everyone of these contestants echoes the values of Moeben.”
"The Biggest Loser offers contestants life changing tools to regain their health and regain control of their lives through diet and exercise. Moeben is proud to offer products that complement the healthy lifestyles of Biggest Loser contestants and viewers alike.”  Says Griefer.

ABOUT THE BIGGEST LOSER
The Biggest Loser Families airs on NBC on Tuesdays from 8:00 to 10:00 p.m. (ET). The first reality series in which everybody 'loses,' The Biggest Loser challenges and encourages overweight participants to undergo physical makeovers, without any kind of surgery, in a safe and recommended manner, through comprehensive diet and exercise as they compete for a grand prize of $250,000. Allison Sweeney (NBC's Days of our Lives) hosts the popular weight loss series and contestants work out under the supervision of professional trainers Bob Harper and Jillian Michaels. The series has become a worldwide hit airing in over 90 countries and produced in 25 countries.
The program has produced a New York Times best-selling book series with five titles currently and a new The Biggest Loser Cookbook due out in November. In addition, the show also has four best selling fitness DVDs, with two new titles due out later this year, as well as a burgeoning online lifestyle club: www.thebiggestloserclub.com and a home delivery diet plan, www.thebiggestlosermealplan.com. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3Ball Productions. Ben Silverman, Dave Broome, JD Roth, Todd A. Nelson and Mark Koops serve as executive producers.

ABOUT MOEBEN
Moeben is a sportswear line created by ultra-marathon runner Shannon Farar-Griefer after recognize the need for comfortable, practical, stylish and protective clothing and accessories for the outdoor enthusiast.

Moeben’s earned rave reviews for its first product, the Moeben UV protected arm sleeve in a range of fun colors, patterns and fabrications that range from sporty to sexy! Moeben arm sleeves are designed to be your partner for the outdoors – whether it is running marathons, soccer, golf, tennis, horseback riding, or any outdoor activity.  Moeben sleeves protect from the harmful effects of UV exposure and with its second skin fit, helps wearers keep cool in the heat and warm in the cold. Moeben sleeves come in several UV protected and eco-friendly fabrications. Other Moeben products include fitness skirts, leg sleeves, fitness shirts, fitness pants, fitness leggings, hats, dickies and fitness hoodies.

All of Moeben products are made in the USA and tested during 100 mile ultra-marathons by Moeben CEO and the Moeben running team.

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WKC is a full service boutique public and media relations agency specializing in lifestyle products. Services include event planning and production, media relations, public relations, marketing.

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Phone:818.312.2481
State/Province:California
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Industry:Fitness, Lifestyle, Fashion
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Last Updated:May 23, 2009
Shortcut:http://prlog.org/10242617
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