Classic Akoya Studs in Brilliant White with a Rose Overtone
tenderbeautypearls.com
Please Contact:
Johanna Lolax, GIA Pearls Diplomate
President and Founder
Tender Beauty Pearls
tenderbeautypearls@
1-877-PEARL-
Area Pearl Expert Offers June Birthstone, the Pearl, in New Online Discount Business
Massachusetts – Once a fashion staple in every woman's jewelry box, pearls are on the verge of a resurgence. “We can thank our First Lady Michelle Obama,” explains Massachusetts-
Lolax began her company in 2008, and offers boutique-quality cultured pearl necklaces, earrings, bracelets, and rings at deeply discounted prices. You'll find the classic white pearl strand at the Tender Beauty Pearls website, and there are a variety of colors, and dozens of jewelry styles, all personally selected by Lolax. Many pieces are available for less than $100 – and some for under $25.
“We buy directly from leading pearl farmers and suppliers in Asia,” she says. “These are gorgeous and lustrous real pearls at prices up to 80 percent less than you'd pay at a department or jewelry store. And since the pearl is the birthstone for June, you can purchase a memorable and enduring gift for a loved one, as we offer The PearlTack™, tie tacks for men and women, as well as dozens of pieces especially for women of all ages.”
Lolax began the company after a career in the health-care industry as a manager and fundraiser. “I've always have been fascinated by fine jewelry,” she says. “When I wear a beautiful pearl necklace, or start my day by putting on pearl earrings, I feel more prepared for the business of the day. Pearl jewelry makes you look more professional.”
But pearls aren't just for the office. “We have created families of jewelry for specific events, such as our Bridal Pearls,” says Lolax. “Our necklaces come in every length and style from the strand to “illusion”
Other categories include the acclaimed “Akoya” line of pearls from the Pacific rim. “These pearls are on the rare side, and come from Vietnamese waters in surprising colors, including a delicate silver-aqua, and golden hues. The Akoya pearls are so stunning, we are presenting them in single settings, as well as strands.”
“Pearls aren't just for “women of a certain age,” either", says Lolax, a Gemological Institute of America-certified jeweler. “We offer some pieces designed to appeal to young women who want something eye-catching for a night out. These pieces have sparkly settings and heart or octopus motifs. We also have very modern settings, such as a creative assembly of pearls on a precious metal wire.”
“Pearls are an ancient gemstone, mentioned in books in the bible, and in the verses of Shakespeare,”
Lolax grew up in Boston, and earned a scholarship to Milton Academy. She attended UMASS Amherst and received bachelor's and master's degrees from Simmons College. She left the corporate world in 2007 to build a new for-profit company based on trust, value, and service – Tender Beauty Pearls.
“I wanted to help my community, and so I also founded Tender Beauty Foundation, Inc., a non-profit organization dedicated to supporting environmental and social causes,” says Lolax. “The Foundation promotes preservation of the world’s oceans and waterways, education for children, teens, and adults the world over, and has a special focus on literacy for those with and without disabilities. Scholarships also are awarded annually and are available to teens and adults, for secondary and higher education, and professional training programs, in the U.S. and abroad.
“We also are funding medical research with a focus on programs exploring the root causes and cures for asthmatic, allergic, and neurological disorders, skin cancer, mental illness and addiction, and heart disease.”
For more information about Tender Beauty Pearls, and to contact Johanna Lolax, visit www.tenderbeautypearls.com, or call 1-877-PEARL-
Photo:
http://www.prlog.org/
