Falling Back On Your Contacts When Times Are Tough

PR Log (Press Release) – May 22, 2009 – Not knowing what will happen in the stock market from one day to the next, reading endless headlines about the disintegration of economic fundamentals, hearing about a staggering number of layoffs on a daily basis… The situation we all face today is unprecedented on many fronts, and anyone looking to advance their careers and grow their business cannot expect to do so through traditional levers.

What has proven to be many people’s saving grace is the dependability of personal and professional contacts. Human nature, whether in fruitful or difficult times, leads us all to rely on those individuals we have interacted with in the past – for example, colleagues, classmates, friends or family. We all feel that leveraging a real relationship, in most cases founded on face-to-face interactions, will have a greater impact on our desired outcomes and will bring us the best results. Take the case of a job opportunity: We all feel more confident walking into an interview at a company where we have a personal contact, and therein a direct recommendation, then at a company where we are completely on our own. This inherent human trait highlights the importance of networking in the professional and business worlds and explains the heavy emphasis on interpersonal skills in any situation or environment.

What is different today than only a few decades ago is the integral role technology plays in our daily lives – both personal and professional. The modern business person, equally so as any college student or even the average shop-keeper, depends on technology even for the most basic forms of communication. Therefore, it is no surprise that the modern adaptation of professional networking heavily integrates technology and is primarily driven by online platforms. The big social networking websites like Facebook and MySpace have become common household terms, and not far behind are the likes of LinkedIn, Plaxo, Naymz and OySite, which apply similar concepts and technologies to the professional and business worlds. LinkedIn, the originator in this space, focuses primarily on building up users’ online networks in size and helping users stay in touch, whereas OySite, the newest website in this arena, enables its users to drive real value from their professional networks toward advancing their careers and/or growing their businesses. To reach this goal, OySite equips its users with a wide range of digital tools to creatively and effectively promote themselves and their businesses, for example, targeted press releases, video advertisements, job postings, recruiting capabilities, and much more… all completely free of charge.

The way of the future has arrived… in the form of professional networking websites. Just as the professional world has extended itself to integrate cellphones, computers and the internet into daily life, so will it grant credibility and legitimacy to networking online through virtual interactions. So get started today, register an account for free on OySite.com and begin promoting yourself immediately!