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The National Association of Realtors tells us that most prospective buyers start their search for the homes of their dreams on the Internet.
As that’s the case, it only makes sense for Realtors, appraisers, mortgage brokers, builders, remodelers and everyone else making a living in the real estate industry to establish a presence on the Internet. People can post blogs and Web sites all they want, but what good are those pieces of Internet real estate if no one is visiting them?
Location is as important on the Internet as it is in real estate – if you occupy a spot on the Web that is popular then you’ve got a leg up on the competition. Getting in front of your prospective Internet audience makes all the difference between having an Internet property that brings you leads and customers and one that simply takes up space.
The people at http://PositiveRealEstateProfessionals.com (PREP) are well aware of the importance of that popular Internet location and have built a social networking site just for professionals in the real estate industry. The company was started by Rich Dansereau and Danny Thornton, two individuals who bring over ten years in the real estate industry combined with over twenty years in an integrated credit, technology and customer service industry. They make developing that Internet presence and networking with other professionals easy – they can get your content in front of the audience you want to reach and help guide you through the maze of social networking.
In other words, PREP takes care of the heavy lifting and allows the real estate professional to enjoy the marketing benefits of the Internet almost immediately. If you’re a stranger to blogging, Twitter, Facebook, etc., don’t worry – the folks at PREP can help everyone from the absolute novice to the seasoned Internet pro put together an Internet presence that gets results.
What can PREP do for you? The company can set up your own easy-to-update blog so you can discuss real estate issues and present information to prospective clients. PREP is also a social networking site that allows real estate professionals to share information and keep in touch with each other. If you already have a blog, no problem – PREP can import your posts into a new blog and drive traffic to it. If that blog you have already works for you, go ahead and keep it – posts on it can be transferred directly to your PREP blog.
Let’s not forget that PREP can integrate features such as IDX feeds from your MLS, mortgage calculators and other features that will attract people to your PREP blog and help keep them there. If you use social networking sites such as Twitter and Facebook, PREP can integrate them into your new blog.
In other words, PREP is there to help novices trying to figure out how to reach clients on the Internet. It can also help people familiar with Internet marketing concentrate their efforts through one site and yield more results for less work. How’s that for efficiency?
Still not convinced? Take a look at what PREP members have to say about the company.
"I was one of the very first members of Positive Real Estate Professionals, mainly because I could see what the vision for the site was and could also see that it fit perfectly with what I wanted to happen for me in relationship to my internet presence,” said Fred Chamberlin, senior mortgage consultant for Alpine Mortgage Planning in Eugene/Springfield Oregon. “Danny and Rich were instrumental in helping me to refine my internet voice to the point that I was getting the exposure that I wanted and able to get my message out to more and more people.
“There is so much that people don’t know – and should – about the mortgage process that they won’t find out from our negative media sources. This is one place where we can counter the constant negative spin put on the housing market by the major media outlets.”
Jodi Smith, a Realtor with Keller Williams Realty Consultants in Roswell, Ga., said the team at PREP has her reach the Internet audience she knew her business needed.
“I am no computer whiz, but Danny and Rich have pretty much held my hand through the whole process of getting not only my PREP account set up and running, but also my personal website that I am in the process of building,” she said, adding that she started seeing results almost immediately after joining PRES. “Their knowledge and expertise is phenomenal and I recommend them to all of my colleagues. I don’t know how they do it, but they do it great!”
How much does it costs to have the professionals at PREP increase your visibility on the Internet? $100 a year – a bargain compared to newspaper advertising and other traditional forms of marketing.
Why not give PREP a look and see if it will work for you?
Photo:
http://www.prlog.org/
