New York, NY- - [x+1], http://www.xplusone.com, the leader in predictive marketing, today announced the appointment of Dedric Choi to the position of Vice President of Partnerships and Strategy. Choi was most recently a Vice President in the Strategy and Analysis group at Digitas.
Choi will work with [x+1] President and Chief Operating Officer Stephano Kim to lead the company’s integration efforts and business relationships with third-party platform and data providers. [x+1] continues to enhance its tools and services, allowing agencies and advertisers to optimize their display media, landing pages and web sites.
“Dedric’s expertise in strategic planning and analysis will be a tremendous asset to [x+1],” said Kim. “It is rare to find someone with the combination of business, analytics, technology and media experience that Dedric has. We’re thrilled to have him as part of the [x+1] team and I couldn’t ask for a better partner in this effort.”
At Digitas, Choi managed digital media and marketing strategy, handling data-driven analysis and economic insight for multiple client accounts across numerous sectors, including financial services, pharmaceuticals, consumer electronics, publishing, CPG and telecom. Prior to Digitas, Choi led strategic analysis at Scholastic, where he created and managed the team responsible for data-driven business planning and analysis for the eScholastic Internet group. Choi has also held positions at InfoRocket and Accenture.
“[x+1] is on the cutting edge of predictive marketing, and I’m excited to be joining the team,” said Choi.
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
