YachtWorld and Boats.com
YachtWorld.com will be Tweeting the JP Morgan Asset Management Round the Island Race 2009, one of the world's largest yacht races around the Isle of Wight, UK.
YachtWorld members, other participants and interested parties are invited to Tweet us directly during the race @RoundTheIsland to keep the world updated with the progress of the race and unite sailing fanatics for the duration of the 51 mile race. This campaign serves a number of purposes, to promote the JP Morgan Asset Management Round the Island Race, promote Social Media Marketing for Events and promote the use of sponsored Tweets.
YachtWorld are encouraging anyone interested in the JP Morgan Asset Management Round the Island Race 2009 to follow us on Twitter at http://www.twitter.com/
This is the first event YachtWorld will be Tweeting from but there will be others to follow such as the London International Boat Show, Boot Düsseldorf, Cowes Week 2010 and more.
Photo:
http://www.prlog.org/
