While siphoning out what really works and why, Truth in Aging has cultivated a keen and out-spoken readership with a passion for getting only the best results from their cosmetics. Truth in Aging’s latest project unites this committed group of consumers with equally devoted producers.
In April, Truth in Aging announced the unveiling of the TIA VIP Club, an exclusive endeavor that taps into the wealth of experience held by its loyal community. The new TIA VIP Club gives readers an opportunity to take part in testing hair and skin care products currently on the market or not yet launched. By matching their demographic profiles and beauty interests with relevant products, the TIA VIP Club establishes a uniquely intimate, impartial testing ground where consumers can speak their minds freely and provide critical input.
Cosmetics manufacturers have been lining up to capitalize on TIA VIP Club initiatives. The first company to participate is Your Best Face Skincare, which develops premium anti-aging products for men and women. Founded by Darrell Owens and Kimberley Fristed in 2004, YBF Skincare operates an informational website at www.ybf-skincare.com.
YBF Skincare’s desire to enhance existing core products and formulate successful new ones led to the collaboration with Truth in Aging. Members of the TIA VIP Club are currently getting a sneak preview of two brand-new items by YBF Skincare. After performing 3-4 week trials, they will report back to YBF Skincare with feedback on how to shape these products for optimal performance.
The TIA VIP Club brings together quality-driven consumers and cosmetic manufacturers. For more information on joining the TIA VIP Club, visit http://www.truthinaging.com/
Contact:
Truth in Aging
http://www.truthinaging.com
241 W 36th St., Apt. 16, New York, NY 10018
Marta Wöhrle, Founder/President
Marta@truthinaging.com
917-640-8111
