PRLog (Press Release) -
May 19, 2009 -
PDV, through its lead and data network of websites and publishers, generates over a million pre-qualified, permissioned and responsive consumer leads each year. PDV, working together with NI Commercial, will look to create opportunities within this market for NI’s advertising customers. NI Commercial seeks to build deeper relationships with its commercial customers by offering innovative ways to tap into the NI audience to generate response and improve cost of sale.
David German, NI’s Director of Classified said: “News International’
s power brands attract unprecedented customer interaction. Working with PDV we’ll be able to gather information about their immediate purchase intentions and introduce sellers to buyers through innovative solutions.”
PDV’s Development Director Tony Coad added: “News International has the appetite and enthusiasm to develop new services and revenue streams and continue innovatively to lead the market. With its iconic brands, NI is in a position to address the fast growing sales leads marketplace and to explore risk-sharing relationships with partner clients.”
News International Limited is the main UK subsidiary of the global media company News Corporation. Times Newspapers Ltd (TNL) publishes The Times and The Sunday Times and News Group Newspapers Limited (NGN) publishes The Sun and News of the World. TNL and NGN are part of the News International group.
Other subsidiaries which form part of the News International group include NI Free Newspapers Ltd, publisher of thelondonpaper, the Times Literary Supplement and milkround.co.uk. In addition, the News International group owns 50% of both The London Property News and propertyfinder.com, and has investments in property search engine globrix.com and fashion website brandalley.co.uk.
