News International Commercials partners PDV to develop new revenue streams

PR Log (Press Release) – May 19, 2009 – PDV, through its lead and data network of websites and publishers, generates over a million pre-qualified, permissioned and responsive consumer leads each year. PDV, working together with NI Commercial, will look to create opportunities within this market for NI’s advertising customers. NI Commercial seeks to build deeper relationships with its commercial customers by offering innovative ways to tap into the NI audience to generate response and improve cost of sale.
David German, NI’s Director of Classified said: “News International’s power brands attract unprecedented customer interaction. Working with PDV we’ll be able to gather information about their immediate purchase intentions and introduce sellers to buyers through innovative solutions.”
PDV’s Development Director Tony Coad added: “News International has the appetite and enthusiasm to develop new services and revenue streams and continue innovatively to lead the market. With its iconic brands, NI is in a position to address the fast growing sales leads marketplace and to explore risk-sharing relationships with partner clients.”