Joan Yee, Executive Director of The Princeton Review Hong Kong, said that the organisation launched a blog and a series of short internet videos in hopes to further promote the SAT, GMAT, TOEFL, SSAT, GRE, LSAT, and ACT test preparation courses the school provides.
The campaign targets students interested in studying at American colleges or universities as well as those looking to pursue higher education through attaining their Master’s accreditations.
"The campaign gets people talking about our courses in a way traditional advertising would not and cannot possibly reach," she added.
She said marketing through social media creates a platform for sharing information and allows them to talk directly to their customers in a format and arena of their choosing that they're familiar with.
The video podcast series was launched across a range of targeted social media sites and also promoted using a blog.
Hong Kong is the highest Internet use per capita in the world where Hong Kongers get 70% of their information online. The Princeton Review message can thus, be easily accessible.
Through this video podcast series, and the use of other social media sites, the Princeton Review will be able to more effectively communicate their expertise to students and be able to give information to students more effectively and efficiently.
The social media campaign is developed by Prosperity Research.
About The Princeton Review
The Princeton Review is Hong Kong’s leading test preparation provider offering offers a series of English test preparation courses for students wishing to study college or university in the United States or pursue a Master’s degree.
About Prosperity Research
Prosperity Research, http://prosperity-
Please visit http://prosperity-
Media contact: Elisabeth Grisoni
Tel: (+852) 2892 0814
egrisoni@prosperity-
