The Observer lists Naturepaint as a ‘Big Idea’ for 2009

PRLog (Press Release) - May 17, 2009 -
The Observer lists Naturepaint as a ‘Big Idea’ for 2009       
Nature Paint Limited, Hayle Cornwall, May 2009.              For immediate release
A remarkable new range of decorating paints is already making a big splash amongst eco-aware consumers. And it has now reached the shores of The Observer 2009 ‘Big Idea’ Ethical Awards.
Made in Cornwall from natural and sustainable materials, Naturepaint® is not only free from harmful chemicals but also a joy to use – easy to apply, quick-drying and without any of the petrochemical fumes that can make conventional, oil-based paints quite literally a headache.
Sold in powder form, all users have to do is mix in water – even the special paper-based packaging is 99.9 per cent recyclable and any leftovers will simply biodegrade naturally with garden waste.
This environmental innovation in Home Decorating has been described as 2009’s energy saving light bulb. Compared with liquid paints, the low weight and volume of Naturepaint reduces mailing, storage and transportation costs by over 50% and eliminates landfill waste from metal and plastic paint pots.
The Observer ‘Big Idea’ Category rewards ethical innovation, particularly focusing on consumer products or behaviour-changing ideas. The judging panel is made up of the UK's top environmental and sustainability experts and some extremely well-known faces from Film, TV and Business worlds.
In 2008, working closely with the Eden Project in Cornwall, Naturepaint developed a special palette of paints, called ‘Colours of Eden’, with colours including Aloe Green and Biome Blue. These are now on sale both at Eden’s iconic visitor attraction and from Eden’s online shop.
In 2007, Naturepaint was also shortlisted for another national prize, the Shell Springboard Award. Sponsored by the Shell Oil Company, Springboard awards are for products that make significant contributions to reducing the impact of climate change.
As well as the range of 100 stunning colours in pack sizes from as little as £3.80, customers can also buy the Naturepaint® Paintbox – a complete room-painting kit that includes coloured paint for walls, ceiling white, an applicator, recyclable paintpads and a paint tray – making it a great ‘green’ gift.

Nature Paint Limited products are sold direct to consumers via a growing number of retail outlets as well as the company’s website, www.naturepaint.com and a sales hotline, 0845 3670140.

For further information contact Ross Harling on +44(0)7976 385374 or email ross@naturepaint.com

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