FamousForFifteenSeconds
http://www.FamousForFifteenSeconds.com is the brainchild of UK based Entrepreneur and father of three Adrian Cowley who wanted to come up with an advertising concept with a twist. Whilst 15 seconds may not seem very long to get a message across this slot time has been chosen by the site's owner for a good reason. “We live in a very fast moving world and with so many distractions out there, there is a greater need to grab folk's attention. With the internet full of static text ads and banner ads, I thought it was time to create something more dynamic.
Subscribers to the FamousForFifteenSeconds.com site pay just $5 per month which will enable them to upload an image and URL. There are a total of 5760 15 second slots available and when all are sold each ad will be displayed for 15 seconds every 24 hours. However those subscribers joining the scheme early will enjoy considerably more rotations of their ad until such time as all slots have been sold. When a visitor to the site sees an ad of interest and clicks on it within the 15 second period they will be instantly taken to that subscribers own website where they can spend as long as they wish to view things in greater detail.
Crucially the site relies on the subscribers themselves to attract the attention of visitors with interesting and engaging presentations. With just 15 seconds to play with first impressions are paramount. The site's owner is therefore expecting some creative and clever treatments that will capture the imagination of casual browsers and be a great source of new customers for the subscriber. As Cowley explains, “The intention was to focus the minds of those responsible for advertising and force them to think as never before on how they see their product and how they want it to be perceived by the end user. However, in reality I think it would be a neat twist on traditional advertising. If you've only got 15 seconds to showcase something you have to be pretty sharp. I am really looking forward to seeing some interesting contributions.”
Unlike most other forms of advertising FamousForFifteenSeconds.com will give individuals, small businesses and local businesses the opportunity to enjoy the same level of exposure as much larger and more established advertisers as all advertisements are the same length and everyone pays the same low subscription fee.
Adrian Cowley came up with the idea for the site as a way to pay off his debts. As soon as he done so he has vowed to donate any excess profits to charities researching cures for diabetes and coeliac disease, from which two of his children suffer.
To find out more visit http://www.famousforfifteenseconds.com.
Adrian Cowley is available for interviews.
