SOMMER’S SUBARU named Vehicle Sponsor for Tour of America’s Dairyland race series

May 15, 2009 - PRLog -- Milwaukee, January 22, 2009 – Sommer’s Subaru has been named a sponsor of the inaugural Tour of America's Dairyland, a NEW professionally-produced series of Crits and Road Races, featuring top domestic and international pro and amateur racers, across various venues in Southeastern Wisconsin.

Races will showcase 10 Wisconsin cities in 11 days, June 18-28, 2009. Racers of all categories will appreciate an affordable entry structure, coveted primes, attractive purses, and camaraderie among fellow riders. In addition to the high energy cycling action, spectators will enjoy free, safe family activities, live entertainment, various demonstrations in the Sports Expo, great food, and more.

Race sites include Downer Avenue, Milwaukee, Grafton, Waukesha, Sheboygan, Waterloo WI, and more.  Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland complete schedule and updates will be posted on www.midwestcyclingseries.com

Subaru has a natural affiliation with those who enjoy active outdoor activities, and with cycling in particular.  Wally Sommer stated “as Wisconsin’s largest Subaru dealer, Sommer’s enjoys supporting the Tour of America’s Dairyland race series for the racers and families who attend this exciting event”.

Subaru vehicles include the award winning 2009 Forester, Outback, Legacy, Impreza and Tribeca.  All Subaru vehicles offer the safety of all wheel drive, and the opportunity to “Love your Subaru”.

Sommer’s Subaru is Southeast Wisconsin’s largest and most experienced Subaru dealership. Subaru sales at Sommer’s are up 45% over 2007, with increased awareness of Sommer’s low price policy, award winning customer care and Subaru safety, quality, value and the industry leading Subaru all wheel drive system standard on every Subaru. Sommer’s is now one of the largest Subaru dealers in the Midwest, and still has the family owned care and concern that our guests have come to expect.

http://www.sommers.subaru.com  http://www.sommerscars.com

contact: info@sommerscars.com  ph:  262-242-0100

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About Sommer's Inc. Sommer's Buick Pontiac Subaru dealer http://www.sommerscars.com on north side of Milwaukee specializing in delivering top notch customer care. Long known for delivering on their promises Sommer's serves multi-generational families in their facility.